This was an important Masterplan as the redevelopment of this particular site would act as a catalyst for the regeneration of a much wider area. Located on a prominent corner on the fringes of the Bucharest central business district, the development comprised a 6 hectare former industrial site. The immediate area included the Romexpo Exhibition building and the World Trade Centre building to the northeast of the site, as well as a university, healthcare and sports facilities and a medium sized commercial and residential development.
The brief was for a unique mixed-use scheme that would fully integrate into the existing urban fabric. To create “A Neighbourhood within a City”. To contribute to the urban fabric of the local area the scheme needed to have the right balance of retail, commercial, residential and leisure components, upgrade transport links with adjacent blocks, form an urban park to the north of the site and provide facilities to enhance local amenities.
Environmental considerations were also a high priority in the planning of the site itself and the individual buildings. The major concept was for mostly pedestrian foot traffic on the development. A traffic podium was proposed to give direct unencumbered access to the retail, public and residential areas. This meant cars and car parking would have to go underground.
A design was needed that took into consideration the former industrial nature of the site and the fact that Bucharest is within an Earthquake zone and encompassed extensive foundation works and a deep basement construction. This provided 4 underground car parking levels all interlinked to maximise efficiency and all with direct links to both the podium and office entrances, delivering the car free ethos of the concept.